Introduction – Brainstorming & Keyword Research
- Brainstorming to come up with a list of ideas
- Keyword Research – to narrow down topic & find a good niche
- Competition Research – to make sure the topic isn’t saturated.
What is a Niche?
This might seem like and obvious question, but it’s one that is important to understand when deciding on a topic for your new site. Niche generally means a small place or part, but when speaking of niche websites it is much more specific. A niche is a very specific topic or sub topic. Dog Training is too general to be considered a niche, but “Training A Dog to Fetch” or “Teaching Puppies not to Bite” would be. ‘Childcare & Parenting’ is too general, but “Potty Training Toddlers” isn’t. You could even go further and narrow it down to ‘potty training made simple’. These are just examples, and not necessarily ideas I suggest so don’t rush off and buy the domain just yet! It’s just helpful to go into this process with a clear understanding of what we are aiming for. The point is to be as specific as possible so that you have a very specific target market of users who need the specific information or product you are offering.
What is a Keyword?
A ’keyword’ is a word or short phrase that a user types into the search bar to find a website. Longer phrases or sentences are calledlong-tail keywords. For example “Dogs” or “Dog Breeds” would be considered keywords, ‘Dog Breeders in Middle Georgia” would beconsidered a long-tail keyword. Ranking for a single popular keyword, such as ‘dogs’ or ‘gadgets’, can be difficult due to how much competition there would be, but many times ranking for phrases or long-tail keywords is easier and very profitable.